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Born Again Virgins: EP Review

I am not going to lie: it takes a lot to impress me. Whether it’s food, TV shows, and/or music, I feel like I have fairly high standards for things. That being said, the new EP from alternative rock band Born Again Virgins is actually quite impressive. Make note that this is coming from the guy who gives all his friends and family a hard time about their music taste.

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Music industry having a “MySpace moment”

Before streaming services like Spotify, SoundCloud, and Pandora were part of the mainstream, MySpace had a solid hold on the online music-social media hybrid industry. But, as the social network began to decline in popularity, all the artists and users it had once consolidated into its platform left – and spread themselves across a multitude of new music streaming services. While this much unorganized talent may seem like a daunting task for social media-music startups to take on, Bas Grasmeyer, in his article “Online Music is About to Experience Another Myspace Moment,” thinks MySpace’s fall from grace is the perfect storm for young companies to do something profound in the music-social media hybrid industry. Grasmeyer states, “From the ashes of MySpace, which never managed to recover, rose a new ecosystem of music startups.”

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Music industry constantly seeking consumer data

Consumer data is arguably the most important marketing tool for everyone in the music industry–whether you are a label, publisher, promoter or the artist them self, you need to know consumer trends to efficiently get your music to the public. Over the years, the music industry has completely revolutionized the way they collect consumer data, and with technology usage among consumers at its peak, this is a particularly interesting time for its development.

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Infinite music provides for innovation but not practicality

I still struggle from time to time trying to determine what exactly constitutes as “experimental music.” Is it music that just sounds “weird?” Is it music that has odd time signatures or use of instruments in unconventional ways? None of these descriptions are very accurate in trying to determine true experimentation. I think what constitutes experimental music is any music that physically and intellectually challenges the listener to reconsider what they would initially define as music itself. The concept of infinite music is one of the milder forms of experimental music.

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PHLUR and the making of fragrance through music

Everyone uses music to set a mood; whether it’s romantic, melancholy, or upbeat, music moves us in a way that can greatly affect how we feel. But can music set… a smell? PHLUR, an Austin-based perfume house, believes that  fragrance is not only about smelling good, but about feeling good – it can make or break a mood just as much as music. It evokes certain feelings and memories, just as music does.