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Modernized ticketing: the double-edged sword

Unlike most aspects of the music industry, ticketing has remained largely untouched by the hands of time – save for digitalization. Ticket digitalization has streamlined the process of buying tickets significantly. However, with increasing digitalization comes greater ticket reselling through third-party platforms. These platforms make it easy to sell show tickets at drastic price increases.Tickets ending up on secondary markets is often a huge disadvantage to both artists and fans. To counteract the negative effects of outdated ticketing and to prevent tickets from ending up on secondary sites, big industry players are stepping up to revolutionize the way both bands and fans interact with ticketing.

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The adventures of an incredibly tenacious Austin local during SXSW 2017

SXSW is my favorite unofficial holiday every year. There’s nothing better than waiting for the SX schedule to drop like a child waiting for Santa to come down the chimney with mad gifts during Christmas. While there was talk of a SX scale-down, it was hard to notice when my calendar was blotched with calendar invites to official and unofficial shows and sessions for every half-hour block for ten days straight. My Christmas finally arrived. Here are my SXSW journal passages and records of some of the “gifts” that I got this year at SXSW 2017.

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The best showcases of SXSW 2017

As SXSW continues to expand every year, bringing in some of the best bands from around the world, it also brings to Austin some of the best music showcases. This year, SXSW runs from March 10th through March 19th, with hundreds of shows all over Austin. Streets and venues will be jam-packed with thousands of people from all over the world who are looking for the best of the best in music – and SXSW is where they will find them.

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Edison Chair releases new music video “Sí Se Puede”

Some say that music videos aren’t just what they used to be. They say that music videos used to have a specific character and theme to them, like the perfect visual embodiment of the music being played. While I do believe that music videos are made either as pure promotional material, like Justin Bieber’s “Love Yourself,” or made just to spark controversy, like Nicki Minaj’s “Anaconda,” I do believe some artists make videos just for fun. Local band Edison Chair does just that.

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Local band Fancy Pants changes name to NOISECHOIR

A band’s name is not merely a title for a group– it’s an identity that tells a story before the music even begins, a personal brand that resonates with the musical style and reflects the personalities of all the band members.

That being said, choosing a name is an extremely important process that can make or break a band’s success.

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Euphoria Music Festival – Our Top Five Artists

As spring break draws closer, excitement grows – but not for the reason you may think. It’s that time of the year again: Festival season. Dust off those Pashminas and Camelbaks, because the highly anticipated Austin Euphoria Music Festival is back again, making its annual appearance this April. Euphoria Festival begins on April 6th, with a cultivated lineup of musical artists, from Austin locals to famous artists from around the world.

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Artists need new strategies to “break” into music

The modern world is changing at an accelerating rate. It has come to a point that even some of the most technologically orientated people find themselves overwhelmed with every new trend that spreads, and every new gadget that comes out. Everyone is trying to become successful in the midst of all this fast-paced change.

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Hunter Sharpe finds solid ground with “Forced Landings”

Rock lovers, rejoice! Local alternative rock artist Hunter Sharpe recently released first EP, Forced Landings, after a successful Kickstarter campaign made the EP go from dream to reality.

Forced Landings couldn’t have come at a better time, with Sharpe and his band gearing up to play at South by Southwest for their third year in a row.