In the music industry, YouTube has notoriously been known as a harsh competitor of music distribution companies, and the artists themselves. It is an accepted belief that this free video streaming platform has reduced album sales and given people less of an incentive to actually purchase music. People have painted Youtube as a greedy middleman that takes content it had no part in generating and making money by distributing it. We are quick to form this one-sided opinion about the user-generated video platform, but if we take a step back, we may see that YouTube can be a surprisingly beneficial resource for artists and distributing companies if marketing is used efficiently.
With over 50 million subscribers, Spotify is the most popular music streaming platforms. But although Spotify has a massive listening base, it has also struggled to make a profit. To turn things around, Spotify has […]
For those who don’t necessarily buy into the sensation of collecting records and maintaining a record player setup – because owning CDs and MP3s is just so much easier – I understand your thinking. There’s […]
It’s no secret that social media plays an important (perhaps the most important) role in modern day music discovery on the internet. Nowadays, it seems a song’s success isn’t measured by how many people simply listen to the track, but by how much traction it gets on social media. When a song makes its way to a number of humorous Instagram videos, memes and Snapchat stories, you know it’s a golden beat.
Why do people buy records? Is it for the all the inconvenience of buying an audio setup, and the expense of always having to shell out $20 to $40 for each record? No. It’s for the general sentiment that […]
I think we can all agree that there is something incredibly authentic about a good rock ‘n’ roll anthem. Lucky for us, Austin’s music scene is drenched with talented musicians creating epic rock tunes and spicing ATX one track at a time. Four-piece blues-rock band Gasoline Boots is a strong example–the band carries such vivacious energy that makes it hard not to passionately vibe along with them.
I love nostalgia. I live for nostalgia. The comforting feeling it provides, the great memories it brings up – nostalgia is a powerful feeling. Listening to Indoor Creature’s latest release, Windows, gives me these feelings of intense nostalgia that I love, feelings that are such a consuming experience, that it’s hard to find many faults. The breezy electronic instruments and ethereal smoothness remind me of beaches, hot summer days and youthful romance.There are many albums that provide the perfect musical setting for driving down the coast of California in a classic American convertible, or stargazing on humid August nights — and Windows fits right into this list of albums.
Startups are one of the best ways communities can put tech, entrepreneurship, and art together to create something that will help local musicians. Today, many musicians struggle to make money on the road, or even in […]
Co-written by Amy Berryhill.
Since the early days of the music industry, artists have struggled to get their fair share of royalties from the purchase of their music. With overhead from publishers, record labels, streaming services, and so forth, artists struggle to maintain direct relationships with their finances. All of this overhead is crippling for artists’ incomes. As Jonathan Chester, contributor at Forbes, notes “artists lose up to 86% of the proceeds from their music.” With all the dramatic shifts that have taken place in the music industry, revenues are currently unsteady – and artists are taking the brunt of it all – but blockchain may fix that.