Category: Feature

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Euphoria Music Festival – Our Top Five Artists

As spring break draws closer, excitement grows – but not for the reason you may think. It’s that time of the year again: Festival season. Dust off those Pashminas and Camelbaks, because the highly anticipated Austin Euphoria Music Festival is back again, making its annual appearance this April. Euphoria Festival begins on April 6th, with a cultivated lineup of musical artists, from Austin locals to famous artists from around the world.

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Artists need new strategies to “break” into music

The modern world is changing at an accelerating rate. It has come to a point that even some of the most technologically orientated people find themselves overwhelmed with every new trend that spreads, and every new gadget that comes out. Everyone is trying to become successful in the midst of all this fast-paced change.

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Make Austin self-sustaining: locality, curation and technology

Spending a Saturday night downtown or attending Austin City Limits, it’s not difficult to see people are doing their part to Keep Austin Weird. What seems like a booming entertainment industry with loud music, bright lights and heavily flowing alcohol has run into a few “weird” problems over the last few years. Issues of affordability, gentrification and job availability have musicians and music industry professionals struggling to pursue their passions while living in the self-proclaimed Live Music Capital of the World.

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One2One Fest emerges as Austin’s most diverse underground showcase

Austin is revered worldwide for it’s constant support and celebration of the art of music. Festivals like ACL, Euphoria and SXSW are the most obvious testament to the cities infatuation with live music and creation as a movement. Fortunately, these high profile music and arts festivals are only the tip of the iceberg in the city of weird. The more “established” collectives and aesthetic trailblazers, who reign at the top of the visionary hierarchy, possess an influence that kindly trickles down into the spirits of the millennial generation. With a firm understanding of the future and a dream of a brighter tomorrow, Austin’s Gen Y is manifesting innovation, inspiration and intellectuality into an artistic revolution. Despite battling a seemingly never ending “quarter life crisis,” Austin’s initiative youth is witnessing a major spike in success and recognition. This past Sunday (Dec. 4) at Scratchhouse, five young, local, creative collectives collaborated in efforts to shine a light on over 40 undiscovered musicians in the presence of already-established artists. The unification of Brodies Fault, New Waves, Weird City Entertainment, On Vinyl Music and Ben “McNasty” Buck resulted in an eclectic, groovy, 1 p.m. to 1 a.m. get down–One2One Fest.