Category: Feature

Read More Girl Guitar

It’s a woman’s world: Girl Guitar empowers women in music

Ten years ago, after moving back to Austin from New York City and finding herself broke and unable to find a job, Girl Guitar founder and local singer-songwriter Mandy Rowden saw an opportunity to capitalize on a market that has very much been left untapped: female-only music lessons. She had previously taught at the Austin School of Music, and while there, she “noticed there’s a hole there – no one’s teaching a class just for women.”

Read More ticketing

Modernized ticketing: the double-edged sword

Unlike most aspects of the music industry, ticketing has remained largely untouched by the hands of time – save for digitalization. Ticket digitalization has streamlined the process of buying tickets significantly. However, with increasing digitalization comes greater ticket reselling through third-party platforms. These platforms make it easy to sell show tickets at drastic price increases.Tickets ending up on secondary markets is often a huge disadvantage to both artists and fans. To counteract the negative effects of outdated ticketing and to prevent tickets from ending up on secondary sites, big industry players are stepping up to revolutionize the way both bands and fans interact with ticketing.

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The adventures of an incredibly tenacious Austin local during SXSW 2017

SXSW is my favorite unofficial holiday every year. There’s nothing better than waiting for the SX schedule to drop like a child waiting for Santa to come down the chimney with mad gifts during Christmas. While there was talk of a SX scale-down, it was hard to notice when my calendar was blotched with calendar invites to official and unofficial shows and sessions for every half-hour block for ten days straight. My Christmas finally arrived. Here are my SXSW journal passages and records of some of the “gifts” that I got this year at SXSW 2017.

Read More sxsw

The best showcases of SXSW 2017

As SXSW continues to expand every year, bringing in some of the best bands from around the world, it also brings to Austin some of the best music showcases. This year, SXSW runs from March 10th through March 19th, with hundreds of shows all over Austin. Streets and venues will be jam-packed with thousands of people from all over the world who are looking for the best of the best in music – and SXSW is where they will find them.

Read More Si Se Puede

Edison Chair releases new music video “Sí Se Puede”

Some say that music videos aren’t just what they used to be. They say that music videos used to have a specific character and theme to them, like the perfect visual embodiment of the music being played. While I do believe that music videos are made either as pure promotional material, like Justin Bieber’s “Love Yourself,” or made just to spark controversy, like Nicki Minaj’s “Anaconda,” I do believe some artists make videos just for fun. Local band Edison Chair does just that.

Read More Euphoria Camping Festival

Euphoria Music Festival – Our Top Five Artists

As spring break draws closer, excitement grows – but not for the reason you may think. It’s that time of the year again: Festival season. Dust off those Pashminas and Camelbaks, because the highly anticipated Austin Euphoria Music Festival is back again, making its annual appearance this April. Euphoria Festival begins on April 6th, with a cultivated lineup of musical artists, from Austin locals to famous artists from around the world.

Read More sixth street

Artists need new strategies to “break” into music

The modern world is changing at an accelerating rate. It has come to a point that even some of the most technologically orientated people find themselves overwhelmed with every new trend that spreads, and every new gadget that comes out. Everyone is trying to become successful in the midst of all this fast-paced change.

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Make Austin self-sustaining: locality, curation and technology

Spending a Saturday night downtown or attending Austin City Limits, it’s not difficult to see people are doing their part to Keep Austin Weird. What seems like a booming entertainment industry with loud music, bright lights and heavily flowing alcohol has run into a few “weird” problems over the last few years. Issues of affordability, gentrification and job availability have musicians and music industry professionals struggling to pursue their passions while living in the self-proclaimed Live Music Capital of the World.