Author: Jacob Shipley

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How the music industry can find the balance between abundance, profitability

The music industry has found itself in a frightening situation. The immense popularity of streaming services (Spotify, Apple Music and SoundCloud) have created an unpredictable market tarnished by an inter-industry war over exclusive content as a means of acquiring customers. Streaming has quickly replaced purchasing music online, rendering CDs practically obsolete. Simultaneously, while vinyl sales were dropping slightly in the first half of 2016, there has been a resurgence of vinyl popularity among millennials.

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OV Recommends: Three best tools to make music in your browser

With the huge expansion of different ways to release music online, it’s only natural that there would be just as many new ways to make music online. Applications like GarageBand and Audacity have always been popular options for those who can’t afford to shell out on a full music creation program, but even those can be too complex for someone just wanting to make a quick beat or simply enjoy experimenting with music without the trouble of installing an application. Here are three of our favorite online music creation tools, available straight from your browser.

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C3 Presents in talks to co-produce Levitation; what this could mean for the festival

Levitation Fest, Austin’s premiere psychedelic music festival, might be going through some changes in 2017. Local booking company C3 Presents, known for promoting Austin City Limits, is reportedly in talks to co-produce Levitation this coming year, but how much of an effect it will have on the festival remains to be seen.

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Five of our favorite 2016 Black Fret nominees

With a title like “Live Music Capital of the World,” Austin is naturally an enticing destination for new bands and artists looking to get their music careers off the ground. However, not all of these musicians necessarily have the income to make it doing music full-time, especially at the start of their careers. Black Fret, a local music non-profit, looks to solve this issue. Every year, the organization nominates a group of artists to be eligible to receive grants to help support them in the creation and live performance of their music. As a result, the 2016 Black Fret nominees represent what the charity believes to be among the best acts currently active in the Austin music scene. Here are five of our favorites from this year’s pool of nominees.

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OV Recommends: 5 local artists to see at SOS Fest

The very first Sound on Sound Fest is just around the corner, bringing one of the best festival lineups of the year with it. The headliners, including Beach House, Run the Jewels, Phantogram, and Austin’s own Explosions in the Sky are sure to bring in the majority of the fans, but the organizers have made sure to fill the lineup with incredibly talented local artists for those who show up early. Here are five local acts that you can’t miss at Sound on Sound.