Author: Josh Brennan

Read More myspace

Music industry having a “MySpace moment”

Before streaming services like Spotify, SoundCloud, and Pandora were part of the mainstream, MySpace had a solid hold on the online music-social media hybrid industry. But, as the social network began to decline in popularity, all the artists and users it had once consolidated into its platform left – and spread themselves across a multitude of new music streaming services. While this much unorganized talent may seem like a daunting task for social media-music startups to take on, Bas Grasmeyer, in his article “Online Music is About to Experience Another Myspace Moment,” thinks MySpace’s fall from grace is the perfect storm for young companies to do something profound in the music-social media hybrid industry. Grasmeyer states, “From the ashes of MySpace, which never managed to recover, rose a new ecosystem of music startups.”

Read More Phlur

PHLUR and the making of fragrance through music

Everyone uses music to set a mood; whether it’s romantic, melancholy, or upbeat, music moves us in a way that can greatly affect how we feel. But can music set… a smell? PHLUR, an Austin-based perfume house, believes that  fragrance is not only about smelling good, but about feeling good – it can make or break a mood just as much as music. It evokes certain feelings and memories, just as music does.