Author: Amy Berryhill

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Why can we still buy music?

With all the music streaming platforms readily available at our fingertips, it’s hard to imagine why actually buying music is still an option. Many people may ask, “what is the incentive to buy each song individually when you can pay a flat monthly rate to stream thousands of full albums right on your device?” and they certainly have a point. Plus, not only does this model save consumers money, it makes money for labels.

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Music industry constantly seeking consumer data

Consumer data is arguably the most important marketing tool for everyone in the music industry–whether you are a label, publisher, promoter or the artist them self, you need to know consumer trends to efficiently get your music to the public. Over the years, the music industry has completely revolutionized the way they collect consumer data, and with technology usage among consumers at its peak, this is a particularly interesting time for its development.

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YouTube as a music platform: Unfair or misunderstood?

In the music industry, YouTube has notoriously been known as a harsh competitor of music distribution companies, and the artists themselves. It is an accepted belief that this free video streaming platform has reduced album sales and given people less of an incentive to actually purchase music. People have painted Youtube as a greedy middleman that takes content it had no part in generating and making money by distributing it. We are quick to form this one-sided opinion about the user-generated video platform, but if we take a step back, we may see that YouTube can be a surprisingly beneficial resource for artists and distributing companies if marketing is used efficiently. 

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Musical.ly: Teen fad or the future of music discovery?

It’s no secret that social media plays an important (perhaps the most important) role in modern day music discovery on the internet. Nowadays, it seems a song’s success isn’t measured by how many people simply listen to the track, but by how much traction it gets on social media. When a song makes its way to a number of humorous Instagram videos, memes and Snapchat stories, you know it’s a golden beat.

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EP Review: Gasoline Boots “Fight For Peace”

I think we can all agree that there is something incredibly authentic about a good rock ‘n’ roll anthem. Lucky for us, Austin’s music scene is drenched with talented musicians creating epic rock tunes and spicing ATX one track at a time. Four-piece blues-rock band Gasoline Boots is a strong example–the band carries such vivacious energy that makes it hard not to passionately vibe along with them.