BUHU finds ungrounded footing on ‘La Truth’

Remember “Bop It”? That game you played as a kid where an energized gameshow host voice yelled at you to twist and pull different knobs and levers at an increasing pace until someone messed up? Beyond the agonizing weeping which ensued upon failing one yank away from the record, the most entertaining aspect of that game stemmed from the crazy, eclectic sounds the Bop It would make. Every flick, spin, and bop created its own unique noise, and amazingly this random assortment of tones organically morphed into a real pattern of beats that, though not entirely smooth, sounded good.

Perhaps BUHU played “Bop It” in the process of creating their new single “La Truth” as a macro view reveals a core similarity between the game and the track: sounds that don’t quite fit together but still create a pleasant whole.

The core electronic melody of “La Truth” puts you in a head-nodding groove. It has a good pace, not overly fast or slow but smoothly rapid, like an introspective jog where the outside world melts away. The light drums and bright dreamscape synths combine nicely. It’s music I could easily see carrying across the lawns of Zilker on a sunny ACL Saturday.

But as the track moves along, BUHU start twisting unnecessary knobs. The electro-pop rhythm brought in around the 1:25 mark bodes well, but too much is added later on. Near 2:50, extraterrestrial communications layer over the funky, working beat, and more and more space-age sounds climb on top of one another as if BUHU couldn’t stop pulling and bopping all the levers and buttons. The nicest segment of “La Truth” comes at its simplest, around 3:45, where the overproduction is funneled down into the song’s rawest section of the basic drum/synth combo. It’s an extremely pleasant portion, but it quickly evaporates once frontman Jeremy Rogers’ vocals synthetically and repeatedly drawl 15 seconds later.

In a sense, “La Truth” doesn’t, ironically, truly know what it is. Lyrically, Rogers sings the hero’s journey of a cheating lover who first paints himself as the victim (“Who are you to speak to me with such disdain”), then as the wounded fighter (“I’ll leave my conjecture in the hall / Despite her rejection I’ll bear it all”), and finally as a reconciled new man (“My fears wash away as her love absolves / Because she’s right, it’s my life / And she’s mine, she’s my life”). It’s an odd telling, and from Rogers’, what is at times, distorted and almost incoherent voice, it’s as if the song’s character doesn’t truly believe in these changes of which he sings.

Yet, through all of this, “La Truth” remains an interesting and enjoyable listen. It takes chances where others wouldn’t. It broaches a storyline where others would shy. It tries something different.

The flaws of “La Truth” lie in its lack of self-understanding, but though ungrounded, it’s far from un-walkable. Because after all, though “Bop It” doesn’t always “sound” right, it’s always fun to experience.

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To catch them live, see BUHU on their “Love and the Wild” summer 2017 tour at the events below:


(Image courtesy of BUHU)