Spotify now testing weather-based song releases

Some songs seemingly have the ability to empathize with real world surroundings while they’re listened to (ex: James Blake‘s “Holocene” on a rainy day). And now, Spotify is testing the merits of this music-weather symbiotic relationship.

As reported by Pitchfork, Spotify, in conjunction with outdoor company The North Face, will stream White Denim‘s new song “No Nee Ta Slode Aln” only in U.S. regions that receive rainfall.

It’s an unusual yet intriguing marketing ploy, and it will be interesting to see what other creative differentiators Spotify comes up with to stay atop the streaming game as they’ve refused to exhibit artist exclusives.

Does this mean some especially sunny, hot weather tracks will be coming to Austin in the summer? We’ll have to wait and sweat it out.


Image courtesy of a.dombrowski