The music industry has found itself in a frightening situation. The immense popularity of streaming services (Spotify, Apple Music and SoundCloud) have created an unpredictable market tarnished by an inter-industry war over exclusive content as a means of acquiring customers. Streaming has quickly replaced purchasing music online, rendering CDs practically obsolete. Simultaneously, while vinyl sales were dropping slightly in the first half of 2016, there has been a resurgence of vinyl popularity among millennials.
See Amy Berryhill’s review of Mobley’s new track, “Dreamers.”
Although Austin has only seen a handful of cold weather days this fall, the crisp air and shorter days validate the notion that winter is most definitely on its way. We don’t know about you, but we can’t wait for long winter nights full live music and clouds of singing breath fog filling the air.
Cherie Hu is a name you need to know in the world that is music-tech.