C3 Presents in talks to co-produce Levitation; what this could mean for the festival

levitation 2016

Levitation Fest, Austin’s premiere psychedelic music festival, might be going through some changes in 2017. Local booking company C3 Presents, known for promoting Austin City Limits, is reportedly in talks to co-produce Levitation this coming year, but how much of an effect it will have on the festival remains to be seen.

If they do close the deal with Levitation, C3 will have yet another festival to add to their ever-growing portfolio, including ACL, Chicago’s Lollapalooza, New Orleans’ Voodoo Fest, and the brand new Middlelands Festival taking place at a renaissance fair 130 miles east of Austin next year, not unlike Margin Walker’s Fun Fun Fun spiritual successor, Sound on Sound Fest.

In fact, Transmission Events, the company that has since dissolved and indirectly formed into Margin Walker, was the co-producer of Levitation last year, adding an odd twist to the politics of local booking companies. Not only are C3 and Margin Walker going head-to-head with venues and artists, but the two are even beginning to compete on a festival scale.

Upon taking over management of Voodoo Fest, C3 introduced a number of changes in hopes to improve the overall experience of the festival. They did away with the notorious port-a-potties in favor of vac toilets that flush (similar to an airplane restroom), rearranged the stages to minimize sound-bleeding, and made sure that the park had proper drains to avoid flooding in case of a storm–a problem that put an end to the last Levitation Fest, causing the entire festival to be cancelled, and leaving a bad taste in the mouths of fans both from Austin and from all over the country.

The type of impact C3 will have on the lineup is unpredictable, but if they give the same level of attention to making improvements to Levitation as they did with Voodoo, psychedelic music fans could be in for a treat at this year’s fest–if the weather doesn’t have other plans.